The Knead-It Pad™ offers cat parents a stylish way to help their pet self-soothe this holiday season.
PRESS RELEASE – NASHVILLE TN, November 25, 2024 – Holiday travel isn’t just stressful for humans. Our pets can experience travel stress as well, but Fluff & Boots, a cat-centric lifestyle brand, offers cat parents an innovative, travel-size way to help your cat stay calm and self-soothe this holiday season with the Knead-It Pad™.
Kneading, often called “biscuit making” by cat lovers, is an instinctual feline behavior, and it provides cats with comfort, security and happiness. Lap kneading, where cats knead on something soft on their owners’ lap, is a great way to amplify the bond between cats and their owners.
“I created the Knead-it Pad™ after realizing there was nothing on the market to easily accommodate my cats’ kneading,” said Ashley OBryan, founder and CEO of Fluff & Boots. “I wanted to make sure my cats have the opportunity to knead anytime, anywhere, and I designed the Knead-It Pad™ to be stylish, functional, and portable so it’s easy for owners to travel with and use around their homes.”
The Knead-it Pad™ has a proprietary, multi-layered design to provide superior protection from even the sharpest claws, and the ultra-soft faux fur cover provides cats a sensory experience replicant to kneading on their mother’s fur. It also includes a unique, durable insert from a blend of natural coconut fiber and plant-derived latex.
The Knead-It Pad™ is just one of Fluff & Boots’ bespoke, cat-centric lifestyle goods. With harmonizing colors and a modern design, the products are not only functional but aesthetically pleasing.
The Knead-It Pad™ is currently offered in four colors – ivory white, ballet pink, charcoal blue and cozy camel, and can be purchased alone or as part of Fluff & Boots’ Signature Set that includes a premium blanket and a portable lounge mat. The lounge mat easily holds the Knead-It Pad™ and blanket, and features a stylish strap for hands-free carrying.
As a purr-parent to several formerly feral and stray cats, Ashley was scrupulous at every stage of design and production to ensure that her premium offerings are not just made from high-quality, certified fabrics but also ethically made in countries that have protections for cats and dogs.
This ethical commitment is just one part of Fluff & Boots’ Pawesome Mission, which integrates giving, advocacy and awareness directly into its operations and customer experience. The company is currently driving awareness about the harmful effects of declawing as part of its #WeGiveAFluff campaign. While still legal in the United States, declawing is banned in 27 European Union countries, Australia, the United Kingdom and many parts of Canada. Every Knead-it Pad™ comes will an info card to share on social media with #dontdeclaw.
Follow Fluff & Boots’ on Instagram to learn more about how you can help dispel myths about declawing and to check out the Knead-It Pad™ and the entire line of Fluff & Boots’ premium cat lifestyle products.
Fluff & Boots is available exclusively at fluffandboots.com for delivery in the United States. From November 30 - December 4, Fluff & Boots is running a “ You Get $10, We Give $10” promotion that will directly benefit Nashville Cat Rescue (NCR). Customers will receive a $10 gift code for any purchase plus free shipping, and Fluff & Boots will donate $10 to NCR from each sale.
About Fluff & Boots
Fluff & Boots, named after two of the founder’s adoptees, is the first purpose-driven, cat-centric lifestyle brand offering premium, ethically made products created to optimize feline wellbeing and comfort while bringing a modern design aesthetic to harmonize the homes and routines of busy purr-parents.
Fluff & Boots’ lifestyle goods – including the proprietary Knead-it Pad™– are high-quality, made from certified fabrics, and lovingly crafted in Europe. As a pillar of its Pawesome Mission, Fluff & Boots products are proudly made in countries with protections for cats and dogs, and the company supports woman-owned manufacturing partners.
For more information on Fluff & Boots’ Pawesome Mission and its premier collection, visit fluffandboots.com and follow @fluffandboots on Instagram and Facebook.
About Nashville Cat Rescue
NCR’s mission is to rescue cats and kittens from Middle Tennessee streets and high-kill shelters and adopt them into loving homes. They focus on rescuing those who have been abandoned, rescued from neglectful or abusive homes, or are at risk of euthanasia.
For more information on Nashville Cat Rescue visit nashvillecatrescue.org.
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Media Contact
Jean Raleigh
jean@landingstrategies.com
727-460-4991